About OLD VEGAS

Hey, I'm Viktor Udovikin — founder of OLD VEGAS.

I'm 34 years old, based in Israel, and in 2018, I launched OLD VEGAS for one simple reason:
I couldn’t find the clothing I wanted — so I built it myself.

Scrolling through Instagram back then, everything looked polished, fake, and empty. I wanted prints that hit harder — designs that felt darker, edgier, realer. When I couldn't find them, I knew I wasn’t the only one out there looking. So I decided to create a home for people who aren’t afraid to wear something that actually says something.

OLD VEGAS started as a discount page. I gave out deals to my followers and, in return, asked brands to showcase their products. It worked. I grew my first 2,000 followers by giving real value, not fake hype. No big investors. No overnight success. Just building a community, one real connection at a time.

My background is in graphic design and photography — self-taught through passion, late nights on Photoshop, and years of studying what makes art feel alive. While I collaborate with professional artists to bring next-level artwork to life, every piece you see is guided by my vision: a collision of chaos, survival, and the drive to evolve.

OLD VEGAS isn’t just a brand — it’s a story.

A story about refusing to settle.
A story about standing up when everything else tells you to sit down.
A story about survival, rebellion, and creation in the ruins of the old world.

We take inspiration from dystopian cities, crumbling empires, and the raw beauty that’s left behind when the fake glitter falls away. Every t-shirt, every print is a reminder: you either fade... or you fight.

Our collections are built for those who feel more at home in the shadows than in the spotlight. For those who see cracks in the system and know that's where the real light gets in. For the ones who don’t just wear clothes — they wear a statement.

If you're tired of soulless trends and ready to wear something that actually has a backbone — you're already one of us.

This is OLD VEGAS.

Built from the ruins.
Fueled by rebellion.
Worn by survivors.